Mette Media Converts Websites into Sales-Generating Machines

Small businesses spend millions of dollars annually on website development without having plans for how to generate traffic to their websites and how to convert traffic into sales. Essentially, their website is merely an Internet version of their brochure. According to Jeff Mette, director of Mette Media’s Southeast office in Atlanta, there are two problems with that. “Having a website without having a plan for generating traffic is like having cases of brochures just sitting in a warehouse with no plan for distribution.  And brochures are not the most effective way to engage clients and generate sales.”

A longtime marketing researcher and president of Connect Marketing Inc., Jeff, along with his brother, Keith Mette, have recently launched Mette Media, a company with the expertise and knowledge to convert websites into successful sells-generating conduits.

“We have a three-step process that works. In as little as a week we have been able to take websites that historically got little traffic to the top of the search list, the Google Seven Box.  But that’s not where it ends—not only do we generate traffic, we have a proven method for converting traffic to leads and leads to sells.” Keith Mette, director of their Midwest office in St. Louis, Missouri, explains. “Our clients are seeing amazing results that are changing the way they do business.”

Jeff Mette cites the success of one of their first clients, Custom Suit Shop. “They have a great product, they offer outstanding service and their website is attractive. But in the three years since its inception, they had not had a significant number of visitors to their site and never got a sale from a website lead.  We did our market research and analysis and made some changes, and within 12 hours they were third in the Google Box and within five days they signed up four clients—in this economy. Now they are getting at least 50 good hits a week from people looking for custom-made clothing in the Atlanta area. And their sales are better than ever.”

According to Keith many of their clients are surprised to learn that Mette Media is not promoting complex, trendy website design. “We’re not about gimmicky design or winning awards. We’re about getting results. Results realized is our motto.

With 10 years at the helm in the magazine publishing industry, Jeff stresses the importance of high quality web content.  “Over and over again, we have seen how effectively high-quality advertorials can generate sales.  It’s a mistake to simply format your existing brochure copy for your website. Businesses need to invest in custom high-quality content targeted specifically at potential clients.”

Keith Mette, a successful entrepreneur and experienced marketer for more than 20 years, is excited about launching Mette Media. “I’ve managed a sales force of 8,000 people, I’ve built and sold high-end homes. I’ve always been an entrepreneur. Marketing and business are my passion, and I love being in a position to help small businesses by offering them a service that will significantly impact their success,” says Keith Mette.

For more information, visit www.mettemedia.com or call 404.593.9543.